First off I do not work or get sponsorship from these guys but when you find something that works you share
So I do all my own maintenance on my car and didn't want to spend $100+ for a Jaguar scanner tool to reset the service required message.
So I got this and it works for $44
V145 JLR SDD Mangoose Vehicle Interface for Jaguar and Land Rover
They even have videos on how to install the software
If you are struggling with which cable to buy, the above one is highly recommended.